Apple AirTags Make Me a Much Calmer Mom, and This Is Their Best Price Ever

From Parents.com, 10/2025

Since I’ve been writing about Amazon Prime Day and its other big sales for the past seven years, friends and family always ask me what’s worth buying. Obviously, that answer should be different for everyone, but there is one product I tell every single iPhone user to snag: Apple AirTags. This is especially true right now, when they’re at the lowest price ever.

AirTags are currently on sale for $65 for a pack of four, down from a typical price of $99 (a good deal for Apple). If you don’t already own several of these and you’re also a parent, let me convince you how useful these little guys are. They ease my anxiety while my kid is away from home, and they help me keep track of all the things my ADHD family loses several times a day.

Apple AirTag 4-Pack

The typical reason people get an AirTag is to find their keys when they’ve left them somewhere. Many also keep tags in their checked luggage to track it from plane to carousel. And yes, my husband and I started off using them that way. Then we realized it’s even more useful for an ADHD mom like me, whose executive function goes on vacation the second I’m supposed to place my keys in the pocket of my purse or the specially designated key spot by the door. I can hit the “Play Sound” button on the Find My app of my phone and make my keys melodically call out from the very logical place they’re hiding: on a bookshelf in my son’s room or under the dog’s pillow on the couch. After the success of that trick, I bought an AirPod case with a key ring to which I’ve attached a tag that chirps at me from where I left it by the kitchen sink or in the pocket of yesterday’s pants in the hamper. So many “Where’d I put my…?” panic situations stopped before they ever started.

But the biggest difference the AirTag has made in my family is how it has eased parental anxiety for both my husband and me.

I am one of those lucky moms who has passed my ADHD to my kid. We got Nate a Gizmo kids’ smartwatch when he was 10, and it made us breathe easier that we could track his location when he started walking to and from school on his own. (Especially that first time he decided to visit a corner store instead of coming straight home.) But guess what happens when your kid forgets to put his watch on the charger and discovers the battery’s dead just when he’s already late for school? This happens a lot. So, last year we slipped an AirTag into his backpack. You never need to recharge it—just replace the CR2032 battery about once a year.

Sometimes it feels a little bit like we’re spying when we pull up the map to see where he is. But since he knows we’re doing it, I’ve decided it’s not a violation of his privacy. It’s a small price to pay for allowing him to walk around our Brooklyn neighborhood now that he’s 12 and goes to a middle school half a mile away. There have been many unscheduled bodega stops with his friends on the way home, and I barely even panicked about them!

The AirTag pinpoints my son’s location with surprising accuracy. Others on the Parents staff agree, particularly the dad who tested the AirTag in our search for the best GPS trackers for kids last year. It was better than Nate’s watch, which sometimes shows him in the building next door, when I know he’s here at home.

This past spring, he again forgot to charge his watch the night before his first-ever overnight field trip to Washington, D.C. Instead of getting the short-but-sweet texts I’d hoped to receive from his visits to national monuments and museums, I had radio silence. I was bummed. But halfway through the day, I remembered he did have the AirTag in his backpack. For the next two days, I watched him visit Capitol Hill, the Smithsonian Museums, Arlington National Cemetery, and more, through the Find My app. I took screenshots because it was a cute virtual postcard my spacey kid would never have sent me.

The tag’s accuracy proved super helpful at the end of the second day, as I knew exactly when his tour bus was going to pull up at his school. My only regret is that I didn’t have something similar to help him keep track of his baseball hat or his water bottle, which did not make it home.